Somewhere along the way, I forgot who I was
There’s an epidemic of “purpose amnesia” out there—and for a long time, I had it, too.
Maybe it was all those years of doing what I thought I should do.
The voices that said, “Be practical.” “Play it safe.” “You can’t make money doing that.”
So I followed the rules.
Climbed the ladder. Co-owned a successful spa business. Bought a house.
From the outside? It looked good.
But on the inside, I was running on empty.
Until one day, I finally got still enough to hear the whisper inside me ask:
Is this all there is?
Where was the joy? The peace? The fulfillment I was promised if I just did it all right?
The answer came quietly:
Not like this. There has to be another way.
So I walked away from the business, the house, the version of success that no longer fit.
I moved across the country to San Diego
And for the first time in a long time, I made a decision not out of fear, but from a place of deep inner knowing.
A few months into rebuilding, I found an old Word doc tucked away on my computer:
“Career Options for Me.”
It made me laugh. Surely it belonged to someone else.
But there it was—written in earnest 10-point Times New Roman:
Coaching. Writing. Creating experiences to support women.
It hit me like lightning.
My past self had left a breadcrumb trail.
And this time, I was ready to follow it.
Because this—helping women remember who they are, trust themselves again, and build lives that light them up—this is what I’m here for.
It always has been.
Why I do this work
Because my younger self always knew.
And I believe your younger self knows, too.
We’ve been taught to doubt it.
To silence it.
To “be realistic.”
But the truth is:
Your joy is possible.
Your dreams are doable.
Your wisdom is already within you.
You don’t need to prove your worth—you just need to follow the spark.
That moment when it all becomes clear—when you remember what you want and who you are—
That’s what I call a Firefly Moment.
And I’m here to help you find yours.
Professional experience, credentials + what I bring to our work
I’ve been a full-time professional coach since 2016, supporting high-achieving professionals, heart-centered leaders, and purpose-driven women through moments of transformation, transition, and renewal.
My work blends decades of lived experience—from entrepreneurship and marketing to leadership and healing—with deep training in professional coaching, mindfulness, and emotional intelligence.
I bring both grounded strategy and soulful presence to help clients create meaningful, sustainable change.
Some of what I bring:
Certified Professional Coach through iPEC (an ICF-accredited program)
ICF Professional Certified Coach (PCC), with MCC in progress
Member of the International Coaching Federation (ICF)
10+ years coaching individuals and teams toward values-aligned leadership and purpose
Former Head of Marketing for an award-winning healing arts day spa
Co-Owner & CEO of a B2B professional spa brand
Extensive training in transformational coaching with The Ford Institute
Recent certifications in Buddhist Psychology, Mindfulness Meditation, and Interactive Guided Meditation
Bachelor’s degree in English—grounding my work in the power of language, story, and authentic connection
Each chapter of my journey—personal and professional—has deepened my belief that true success isn’t just about achievement.
It’s about alignment, integrity, and creating a life that lights you up from the inside out.
If you’re feeling the flicker of something more…
Your Firefly Moment may be closer than you think.
Life is waiting for you to show up, fully + fearlessly
take action on the whispers in the deepest corners of your heart and live a life of passion and purpose
